00924nam a2200277 a 450000100060000000300080000600500170001400800410003102000220007203500190009404000270011304100080014008200260014810000310017424500580020525000120026326000420027530000340031750000200035150400300037165000300040165000470043194200120047899900170049095201390050762151BD-RjUL20211209081041.0170123s1985    caua     b    001 0 eng    a0534038794 (pbk.)  a(BD-RjUL)62276  aDLCcDLCdBD-RjULbeng  aeng00a659.132223bJEC 19851 aJewler, A. Jerome.918488610aCreative strategy in advertising /cA. Jerome Jewler.  a2nd ed.  aBelmont, Calif. :bWadsworth,cc1985.  axvi, 304 p. :bill. ;c24 cm.  aIncludes index.  aBibliography: p. 293-294. 0aAdvertising copy.9184888 0aAdvertising layout and typography.9184889  2ddccBK  c62151d62151  00102ddc40718NFICaRUCLbRUCLcReadingd1990-08-22eAsia foundationl0o659.132 JEC 1985r2017-01-23 00:00:00tC-1w2017-01-23yBK