TY  - BOOK
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 0534038794 (pbk.)
U1  - 659.132 23
PY  - 1985///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes index; Bibliography: p. 293-294
ER  -