00696nam a2200241 a 450000100060000000300080000600500170001400800410003102000220007203500190009404000270011304100080014008200260014810000230017424500580019725000120025526000420026730000340030950000200034350400300036365000220039365000390041562151BD-RjUL20211209081041.0170123s1985    caua     b    001 0 eng    a0534038794 (pbk.)  a(BD-RjUL)62276  aDLCcDLCdBD-RjULbeng  aeng00a659.132223bJEC 19851 aJewler, A. Jerome.10aCreative strategy in advertising /cA. Jerome Jewler.  a2nd ed.  aBelmont, Calif. :bWadsworth,cc1985.  axvi, 304 p. :bill. ;c24 cm.  aIncludes index.  aBibliography: p. 293-294. 0aAdvertising copy. 0aAdvertising layout and typography.