Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / 
A. Jerome Jewler. 
 - 2nd ed. 
 - Belmont, Calif. :  Wadsworth,  c1985. 
 - xvi, 304 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 293-294. 
<br/><br/><label>ISBN: </label>0534038794 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>Dewey Class. No.: </label>659.132  / JEC 1985