00897nam a2200265 a 450000100060000000300080000600500170001400800410003102000170007203500190008904000270010804100080013508200270014310000300017024500790020025000120027926000510029130000350034250400370037765000350041470000300044994200120047999900170049195201230050862111BD-RjUL20211209081038.0170122s1988    caua     b    001 0 eng d  a0534084540 :  a(BD-RjUL)62236  aDLCcDLCdBD-RjULbeng  aeng00a659.1072223bFLF 19881 aFletcher, Alan D.918478710aFundamentals of advertising research /cAlan D. Fletcher, Thomas A. Bowers  a3rd ed.  aBelmont, Calif. :bWadsworth Pub. Co.,cc1988.  axiii, 322 p. :bill. ;c25 cm.  aIncludes bibliography and index. 0aAdvertisingxResearch.91847881 aBowers, Thomas A.9184789  2ddccBK  c62111d62111  00102ddc40718NFICaRUCLbRUCLcReadingd1992-09-21l0o659.1072 FLF 1988r2017-01-22 00:00:00tC-1w2017-01-22yBK