TY  - BOOK
AU  - Fletcher,Alan D.
AU  - Bowers,Thomas A.
TI  - Fundamentals of advertising research
SN  - 0534084540 :
U1  - 659.1072 23
PY  - 1988///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Advertising
KW  - Research
N1  - Includes bibliography and index
ER  -