Fletcher, Alan D. <br/><br/>
Fundamentals of advertising research / 
Alan D. Fletcher, Thomas A. Bowers 
 - 3rd ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  c1988. 
 - xiii, 322 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0534084540 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.
<br/><br/><label>Dewey Class. No.: </label>659.1072  / FLF 1988