Terpstra, Vern.

International marketing / Vern Terpstra - New York : Holt, Rinehart and Winston, c1972 - xxiv, 517 p. ; 25 cm. - Holt, Rinehart and Winston marketing series . - Holt, Rinehart and Winston marketing series .

Includes bibliographies.

0030856191


Export marketing.
Marketing--Management.

658.848 / TEI 1972