Terpstra, Vern. International marketing / Vern Terpstra - New York : Holt, Rinehart and Winston, c1972 - xxiv, 517 p. ; 25 cm. - Holt, Rinehart and Winston marketing series . - Holt, Rinehart and Winston marketing series . Includes bibliographies. ISBN: 0030856191 Subjects--Topical Terms: Export marketing.Marketing--Management. Dewey Class. No.: 658.848 / TEI 1972