TY  - BOOK
AU  - Markin,Rom J.
TI  - Consumer behavior: a cognitive orientation 
SN  - 0023761105
U1  - 658.834 23
PY  - 1974///
CY  - New York
PB  - Macmillan
KW  - Consumers
KW  - Consumption (Economics)
KW  - Consumer behavior
N1  - Includes bibliographical references
ER  -