Markin, Rom J. <br/><br/>
Consumer behavior :  a cognitive orientation / 
Rom J. Markin, Jr. 
 - New York :  Macmillan,  c1974 
 - xii, 576 p. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0023761105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Consumption (Economics)<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.834  / MAC 1974