TY  - BOOK
AU  - Brannen,William H.
TI  - Advertising and sales promotion: cost-effective techniques for your small business 
SN  - 0130150169 (pbk.) :
U1  - 659.1 23
PY  - 1983///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Sales promotion
KW  - Small business
N1  - Includes bibliographical references and index
ER  -