Brannen, William H. <br/><br/>
Advertising and sales promotion :  cost-effective techniques for your small business / 
William H. Brannen. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1983. 
 - vii, 247 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130150169 (pbk.) :  $9.95 013015024X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Small business.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BRA 1983