TY  - BOOK
AU  - Moeran,Brian
TI  - A Japanese advertising agency: an anthropology of media and markets 
T2  - ConsumAsiaN book series
SN  - 0700703314
U1  - 659.10952 23
PY  - 1996///
CY  - Richmond
PB  - Curzon
KW  - Advertising agencies
KW  - Japan
KW  - Advertising
KW  - Mass media
KW  - Marketing
N1  - includes bibliographical references and index
ER  -