Moeran, Brian, 1944-

A Japanese advertising agency : an anthropology of media and markets / Brian Moeran - Richmond : Curzon, c1996 - xi, 322 p. ; 23 cm - ConsumAsiaN book series. . - ConsumAsiaN book series. .

includes bibliographical references and index

0700703314 0700705031 (pbk)


Advertising agencies--Japan
Advertising--Japan
Mass media--Marketing--Japan

659.10952 / MOJ 1996