A Japanese advertising agency : an anthropology of media and markets /
Brian Moeran
- Richmond : Curzon, c1996
- xi, 322 p. ; 23 cm
- ConsumAsiaN book series. .
- ConsumAsiaN book series. .
includes bibliographical references and index
0700703314 0700705031 (pbk)
Advertising agencies--Japan Advertising--Japan Mass media--Marketing--Japan