TY  - BOOK
AU  - Gist,Ronald R.
TI  - Basic retailing: text and cases 
T2  - Wiley marketing series
SN  - 0471302481
U1  - 658.87 23
PY  - 1971///
CY  - New York
PB  - Wiley
KW  - Retail trade
KW  - Management
KW  - Retail Trade
KW  - management
N1  - Includes bibliographical references
ER  -