Gist, Ronald R.

Basic retailing : text and cases / Ronald R. Gist - New York : Wiley, c1971 - xii, 554 p. : ill. ; 24 cm. - Wiley marketing series . - Wiley marketing series .

Includes bibliographical references

0471302481


Retail trade--Management
Retail trade
Retail Trade--management

658.87 / GIB 1971