Gist, Ronald R. Basic retailing : text and cases / Ronald R. Gist - New York : Wiley, c1971 - xii, 554 p. : ill. ; 24 cm. - Wiley marketing series . - Wiley marketing series . Includes bibliographical references ISBN: 0471302481 Subjects--Topical Terms: Retail trade--ManagementRetail tradeRetail Trade--management Dewey Class. No.: 658.87 / GIB 1971