TY  - BOOK
AU  - Schultz,Randall L.
AU  - Zoltners,Andris A.
TI  - Marketing decision models
SN  - 0444004262
U1  - 658.8 23
PY  - 1981/// [1982]
CY  - New York
PB  - North Holland
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographies and index
ER  -