TY  - BOOK
AU  - Jones,John Philip
TI  - What's in a brand? : : building brand equity through advertising 
U1  - 658.8343 23
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - Product management
KW  - Brand name products
KW  - Advertising
N1  - Includes index
ER  -