Jones, John Philip <br/><br/>
What's in a brand? :   building brand equity through advertising / 

 - 2nd rep. ed. 
 - New Delhi :  Tata McGraw-Hill Pub. Co.,  c1998 
 - xxiii, 335 :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8343  / JOW 1998