TY  - BOOK
AU  - Hehman,Raymond D.
TI  - Product management: marketing in a changing environment 
SN  - 0870945629
U1  - 658.5 23
PY  - 1984///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Product management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -