TY  - BOOK
AU  - Fernandez,Joseph
TI  - Corporate communications: a 21st century primer 
SN  - 0761997466 (paper back)
U1  - 658.45 23
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Response Books
KW  - Business communication
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -