Busch, Paul S. <br/><br/>
Marketing :  strategic foundations / 
Paul S. Busch, Michael J. Houston. 
 - Homewood, Ill. :  R.D. Irwin,  c1985. 
 - xxii, 88 p. :  ill. ;  23 cm. 
 - Irwin series in marketing .
 - Irwin series in marketing. .
<br/><br/> Includes  index. 
<br/><br/><label>ISBN: </label>0256028435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUM 1985