Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. 
 - 5th ed. 
 - Homewood, Ill. :  R.D. Irwin,  c1981. 
 - xiv, 693 p. :  ill. ;  24 cm. 
<br/><br/> Includes  index. 
<br/><br/><label>ISBN: </label>0256025304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BOM 1981