TY  - BOOK
AU  - Boyd, Harper W. 
AU  - Westfall, Ralph 
AU  - Westfall, Ralph.
TI  - Contemporary American marketing: readings on the changing market structure 
U1  - 658.8 23
PY  - 1957///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
ER  -