Contemporary American marketing
readings on the changing market structure
Boyd, Harper W.
Westfall, Ralph
Westfall, Ralph.
text
ilu
Homewood, Ill
R. D. Irwin
c1957
1957
monographic
eng
ix, 305 p. : ill. ; 23 cm.
edited by Harper W. Boyd, Jr., Richard M. Clewett and Ralph Westfall.
Marketing
658.8 CON 1957
DLC
760903
20211209081008.0
61709
eng