Lancaster, Geoff.  1938-. <br/><br/>
Marketing management / 
Geoff Lancaster and Lester Massingham. 
 - 3rd. ed. 
 - London :  McGraw-Hill,  c2001. 
 - xi, 542 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0077097521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM 2001