Luck, David J. Marketing research / David J. Luck, Hugh G. Wales and Donald A.Taylor. - 2nd. ed. - Englewood Cliffs ; N. J. : Prentice-Hall Inc., c1961. - x, 541 p. : ill. ; 22 cm. Includes index. Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / LUM 1961