00780nam a2200253 a 4500 61624 BD-RjUL 20211209081002.0 170119s1977 enka b 001 0 eng 039524529X (BD-RjUL)61748 DLC DLC BD-RjUL eng eng 658.8 23 PRM 1977 Pride, William M., 1942- 176353 Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c1977. xix, 594 p. : ill. ; 26 cm. Includes bibliographical references and index. Marketing. 182579 Ferrell, O. C., joint author. 183573 ddc BK 61624 61624 0 0 ddc 0 1 NFIC RUCL RUCL Reading 1983-02-24 Amerrican commercial 0 658.8 PRM 1977 2017-01-19 00:00:00 C-1 2017-01-19 BK