Pride, William M.,  1942- <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride and O. C. Ferrell. 
 - Boston :  Houghton Mifflin,  c1977. 
 - xix, 594 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>039524529X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRM 1977