TY  - BOOK
AU  - Amarchand,D
AU  - Varadharajan, B 
TI  - An introduction to marketing
U1  - 658.8 23
PY  - 1979/// [Reprinted 1980]
CY  - New Delhi : 
PB  - Vikas, 
KW  - Marketing
KW  - Inde
N1  - Includes bibliographical references
ER  -