Amarchand, D  <br/><br/>
An introduction to marketing / 
D Amarchand and B Varadharajan  
 - New Delhi :   Vikas,   1979 [Reprinted 1980] 
 - xi, 298 p. :   ill. ;   22 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Inde
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMI 1980