Marketing :  contemporary dimensions / 
edited by Robert A. Robicheaux, William M. Pride and O. C. Ferrell. 
 - Boston :  Houghton Mifflin,  c1977. 
 - xvi, 427 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395250072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROM 1977