TY  - BOOK
AU  - Andersen,R.Clifton
AU  - Cateora,Philip R.
TI  - Marketing insights: selected readings 
U1  - 658.8 23
PY  - 1968///
CY  - New York
PB  - Appleton-Century-Crofts
KW  - Marketing
N1  - Bibliographical footnotes and index
ER  -