Andersen, R. Clifton <br/><br/>
Marketing insights :  selected readings / 
R. Clifton Andersen and Philip R. Cateora. 
 - 2nd ed. 
 - New York :  Appleton-Century-Crofts,  c1968 
 - xiii, 482 p. :  ill. ;  24 cm. 
<br/><br/>Bibliographical footnotes and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ANM 1968