Green, Paul E. Research for marketing decisions / Paul E. Green and Donald S. Tull. - 2d ed. - New delhi : Prentice-Hall, 1973. - xii, 644 p. : ill. ; 24 cm. - Prentice-Hall international series in management . - Prentice-Hall international series in management . Includes index Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / GRR 1973