Green, Paul E.

Research for marketing decisions / Paul E. Green and Donald S. Tull. - 2d ed. - New delhi : Prentice-Hall, 1973. - xii, 644 p. : ill. ; 24 cm. - Prentice-Hall international series in management . - Prentice-Hall international series in management .

Includes index


Marketing research.

658.83 / GRR 1973