TY  - BOOK
AU  - Bateson, John E. G.
AU  - Hoffman, K. Douglas
TI  - Services marketing
SN  - 9788131516478
U1  - 658.8 23
PY  - 2011/// [reprint 2012]
CY  - Mexico City
PB  - Cengage learning,
KW  - Service industries
KW  - Marketing
KW  - Textbooks
KW  - Management
N1  - Includes index
ER  -