Services marketing
Bateson, John E. G.
creator
Hoffman, K. Douglas
text
qea
Mexico City
Cengage learning
c2011 [reprint 2012]
2002
4th ed.
monographic
eng
xvii, 468 p. : ill. ; 25 cm.
John E. G. Bateson and K. Douglas Hoffman.
Includes index.
Service industries
Marketing
Textbooks
Service industries
Management
Textbooks
658.8 BAS 2012
9788131516478
8131516474
ANL
021021
20211209080958.0
61558
eng