Bateson, John E. G. <br/><br/>
Services marketing  / 
John E. G. Bateson and K. Douglas Hoffman. 
 - 4th ed. 
 - Mexico City :  Cengage learning,,  c2011 [reprint 2012] 
 - xvii, 468 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131516478 8131516474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Textbooks.<br/>Service industries--Management--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAS 2012