Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz, Roger A. Kerin and William Rudelius. 
 - 2nd ed. 
 - Boston, MA :  Irwin,  1989. 
 - xxv, 752 p. :  ill. (some col.) ;  26 cm  
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 702-719. 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM 1989