TY  - BOOK
AU  - Malhotra 	Naresh K 
AU  - Satyabhusan Dash
TI  - Marketing research: an applied orientation 
SN  - 9788131731819
U1  - 658.83 23
PY  - 2011/// [impression 2012]
CY  - London
PB  - Dryden Press
KW  - Marketing research
KW  - Statistical methods
KW  - Data processing
N1  - Include index
ER  -