Malhotra 	Naresh K  <br/><br/>
Marketing research :  an applied orientation / 
Naresh K Malhotra; Satyabhusan Dash 
 - 6th ed. 
 - London :  Dryden Press,  c2011 [impression 2012] 
 - xii, 224 p ;  24 cm 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods<br/>Marketing research--Data processing
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM 2012