Britt, Steuart Henderson,  1907- <br/><br/>
Marketing management and administrative action / 
Steuart Henderson Britt and Harper W. Boyd, Jr. 
 - 3rd ed. 
 - New York:  McGraw-Hill,  1973. 
 - xiii, 693 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. and index 
<br/><br/><label>ISBN: </label>0070079226  0070079218 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BRM 1973