TY  - BOOK
ED  - Cranfield School of Management
TI  - Marketing management : : a relationship marketing perspective 
SN  - 0333777492
U1  - 658.8 23
PY  - 2000///
CY  - Basingstoke
PB  -  Macmillan Business, 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -