Marketing management :   a relationship marketing perspective / 
Cranfield School of Management 
 - Basingstoke :   Macmillan Business,   2000. 
 - xviii, 295 p. :   ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0333777492 0333994434 0312231865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRM 2000