Talarzyk, W. Wayne

Cases for analysis in marketing / W Wayne Talarzyk - Hinsdale, Ill. : Dryden Press, c1977 - xiii, 300 p. : ill. ; 24 cm. - Dryden Press publications in marketing. . - Dryden Press publications in marketing. .

0030190169


Marketing.

658.8 / TAC 1977