00634nam a2200217 a 450000100060000000300090000600500170001500800410003202000150007303500190008804000350010704100080014208200250015010000200017524500610019526000360025630000380029250400520033065000140038270000200039661455BD-RJUL 20211209080951.0170118s1974    ilua     b    001 0 eng d  a0030885183  a(BD-RJUL)61579  aBD-RJULcBD-RJULdBD-RJULbeng  aeng  a658.8223 bBOC 19741 aBoone, Louis E.10aContemporary marketing /cLouis E. Boone, David L. Kurtz  aChicago :bDryden Press,cc1974  axviii, 491 p. :b ill. ;c 24 cm.  aIncludes bibliographical references and indexes 0aMarketing1 aKurtz, David L.