Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz 
 - Chicago :  Dryden Press,  c1974 
 - xviii, 491 p. :   ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030885183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOC 1974