TY  - BOOK
AU  -  Beckman,Theodore N.
AU  - Weidler,Walter Crothers
AU  -  Maynard,Harold H.
TI  - Principles of marketing
U1  - 658.8 23
PY  - 1927/// [reprinted 1957]
CY  - New York
PB  - Ronald Press
KW  - Marketing
N1  - Includes bibliographies and index
ER  -