Beckman, Theodore N. Principles of marketing / by Harold H. Maynard, Walter C. Weidler, Theodore N. Beckman. - 6th ed. - New York : Ronald Press, c1927 [reprinted 1957] - xii, 798 p. ; 24 cm. Includes bibliographies and index Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / BEP 1957