TY  - BOOK
AU  - Mehta, Subhash C 
AU  - Prasad, Keshav 
TI  - Marketing : : environment, concepts, and cases 
U1  - 658.800954 23
PY  - 1980///
CY  - New Delhi
PB  - Tata Mcgraw-hill publishin company
KW  - Marketing
KW  - India
N1  - Includes Index
ER  -